December 8, 2021 by Gloria Martinez
According to the results, 85% of SMBs claim that word-of-mouth is the number one way they acquired customers. While you might think that this percentage would go down with time thanks to search engines, the opposite seems to be true, as the rate was up 2% from 2005. Search engine acquisitions came in second, at 59%. No other method even came close.
2. Ask for Referrals
If you feel confident that you created something special for a client, don’t hesitate to ask for a referral. Most consumers are willing to refer a business with which they had a positive experience, yet a minority ever end up actually doing so. This is because many consumers assume businesses have processes in place for garnering referrals. Don’t let this assumption hurt you, and just ask.
3. Establish an Online Presence
Whether you have a home or outside office, you need to establish an online presence. Why? For starters, according to a Verisign survey, the majority of consumers (84%, to be exact) agree that a business website helps a brand appear more credible. Additionally, 93% of consumers use the internet to view portfolios or research services and prices before making a purchase, and 91% use the internet to look for local businesses. A website also gives you a way to showcase your best work or services, establish social proof, and encourage customers to contact you.
Now that you know why you need a website, it’s time to explore how you can get one. Setting up an online storefront on Shopify or WooCommerce can be easy to do, John did this entire site, including our store, by himself. However, if you need help, hire developers for the project. A developer can help you pick an appropriate theme, add product images, manage customer orders and track user analytics. You can find developers on job boards or through referrals.
4. Use Coupons
People love coupons. It’s a fact that’s backed by numerous studies. In fact, a MarketTrack.com study pointed out that coupons are so effective that they have the power to sway as many as 80% of consumers to switch brands or businesses. Additionally, 80% of consumers say they feel smarter when they shop with coupons. As for purchasing power, 28% of shoppers who enter a store armed with a coupon end up spending more than shoppers without. If you want to convince people to give your products or services a try, attach a coupon to your offers.
Making a name for your small digital creative business and growing it into a design powerhouse is not going to be easy. However, with the right strategies in place, it is possible, and the results will be well worth your effort.